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A Faster Horse... elaborating on Design Thinking

2/24/2020

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“If I had asked people what they wanted, they would have said faster horses.”  -  Henry Ford
There is a famous quote (somewhat dubiously) attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”
Customers can easily describe a problem they’re having -- in this case, wanting to get somewhere faster -- but not the best solution. Identifying the best answer to the problem is the critical challenge for a disruptor and is where design thinking can help bridge the gap between company and customer. There are many rewards to this approach. You end up with a product that provides customers with something they want and need, gain their trust and loyalty and, in turn, achieve higher conversion rates and more lifetime value.

​Continue reading article on Forbes here
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